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New Article Is Live.
Streaming platforms reward attention because attention is easy to measure. The problem is that attention isn’t the same thing as music. A track that gets quick clicks isn’t always a good track. An artist who releases constantly isn’t always growing. A song that fits a playlist isn’t always meaningful. The streaming economy pushes what keeps people scrolling, not what actually moves them.
I just published a new piece digging into the gap between what streaming platforms reward and what music deserves. It breaks down how algorithms prioritize activity over artistry, how listeners end up fed familiarity instead of discovery, and why independent musicians need spaces that value craft instead of metrics.
If you care about music that lasts longer than a swipe, this one matters.
It’s The Music That Matters.
The Streaming Economy Rewards Attention. Does It Reward Music? | Music Mafia Radio
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The streaming economy is built on a simple idea: attention is the currency. Platforms measure it, monetize it, and optimize for it. They reward anything that
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