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7 hours ago

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New Article Is Live.

There’s a growing belief among a small group of artists that radio stations owe them airplay, that every song submitted should automatically land in rotation. But that mindset ignores the most important truth in broadcasting: the customer base of a radio station isn’t the artists. It’s the listeners. If a station programmed itself to satisfy every artist instead of serving the audience, it wouldn’t survive a month.

I just published a new piece breaking down the flaws in the “play everything” mentality. How it hurts listeners, how it buries stronger artists under weaker ones, how it removes any incentive for growth, and how it destroys the credibility a station needs to stay alive. It also tackles the entitlement behind the idea that stations are beholden to artists, when the reality is simple: stations exist because listeners show up.

If you care about standards, discovery, and the health of the independent scene, this one hits exactly where it needs to.

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The Flaws in the Insistence That Stations Should Play Every Song They Receive | Music Mafia Radio

musicmafiaradio.net

One of the most persistent myths in the independent music world is the idea that every station should play every song it receives. Some artists treat airplay